The Customer

PChome is Taiwan’s premier e-commerce company, renowned as the first platform in the country to offer 24-hour fast delivery. Founded over two decades ago, PChome has consistently innovated to cater to the shopping needs of millions of customers across Taiwan. With a mission to provide timely, reliable, and sustainable services, PChome continues to lead the industry through technology-driven advancements in logistics and customer experience.

The Challenge

PChome operated in one of the most competitive e-commerce markets, facing several critical challenges:

• Meeting Next-Day Delivery Standards: The rapid growth of online shopping increased the pressure to meet its 24-hour delivery promise to millions of customers.
• Manual Inefficiencies: Pre-automation systems required workers to walk to shelves for picking orders, resulting in time-consuming processes and diminished productivity.
• Scalability Gaps: Seasonal and peak sales periods required scalable solutions to prevent bottlenecks and delays in operations.
• Sustainability Goals: PChome sought a greener logistics model to align with its “green shopping” initiative and reduce the energy footprint of warehouse operations.

To address these challenges, PChome needed an innovative logistics solution designed to improve efficiency, accuracy, and scalability while minimizing environmental impact.

Our Solution

PChome partnered with Geek+ to implement a large-scale robotics automation solution in its 45,000-square-meter multi-level LinKou A7 Smart Logistics Park. Core elements of the solution included:

• Hundreds of AMR Robots: Geek+ deployed a robust fleet of Autonomous Mobile Robots (AMRs), capable of operating around the clock. These robots transported goods from storage to workstations, streamlining operations and eliminating unnecessary manual movement.

• Pallet and Tote Automation Systems: Geek+ introduced both pallet-based and tote-based shuttle systems. These intelligent systems delivered goods directly to pickers using the “goods-to-person” method, significantly reducing walking time for staff.

• Sustainability Integration: The robotics’ ability to operate in a lights-off warehouse reduced energy consumption by eliminating the need for artificial lighting during operations, aligning with PChome’s sustainability efforts.

• Seamless Scalability: The solution was designed to accommodate growing demand, enabling PChome to handle peak sales volumes efficiently, including the capacity to process 200,000 daily orders during high-demand

The Geekplus impact

The deployment of Geek+ robotics in the LinKou A7 Smart Logistics Park yielded remarkable outcomes:

• Efficiency Tripled: Picking efficiency increased by 3X as robots minimized walking time and streamlined the picking process. This enabled faster order processing and on-time fulfillment of PChome’s 24-hour delivery promise.

• Enhanced Productivity: The warehouse’s daily order capacity doubled post-automation, ensuring seamless operations even during peak periods.

• Environmental Benefits: Thanks to automated, lights-off warehouse operations, energy usage was significantly reduced, reinforcing PChome’s commitment to green logistics principles.

• Improved Employee Workspace: Workers experienced reduced physical strain, as heavy lifting and walking were replaced by robot-assisted operations, creating a safer and more ergonomic environment.

“The deployment of Geek+ robots has revolutionized our logistics capabilities, transforming inefficiencies into strengths. With this partnership, we’re able to keep pace with the evolving demands of e-commerce while adhering to our sustainability mission.”  

Ms. YuShan Zhang, CEO of PChome

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The Customer

Comix Group, founded in 1991, specializes in government and enterprise procurement services. With a global presence spanning over 120 countries and regions, Comix has excelled in delivering comprehensive solutions for enterprises.

The Challenge

• Limited storage capacity constrained by traditional warehouse setups.
• Rising operational demands, including the need to handle diverse product sizes and types.
• Manual inventory processes leading to inefficiencies and increased costs.
• High requirements for accuracy, speed, and safety in order fulfillment operations.

Our Solution

Geek+ implemented an intelligent solution tailored to address Comix's needs. Key features included:

• RoboShuttle® + P40 Robots — A highly flexible goods-to-person system optimized for dense storage and picking.
• Four-Way Shuttle Vehicles — Designed for intensive storage, making full use of vertical and horizontal space.
• Smart Tally System — Intelligent algorithms that automatically adjust inventory distribution and improve outbound order efficiency.
• Operator Safety Enhancements — Robots equipped to adjust to comfortable heights for picking, reducing operator fatigue and injury risks.

The Geekplus impact

The integration of Geek+'s innovative technologies delivered exceptional value to Comix:

• 40% Increase in Space Utilization — Maximizing the available warehouse area by leveraging innovative storage solutions.
• 200% Growth in Storage Capacity — Accommodating significantly more inventory within the same footprint.
• 50% Improvement in Picking Efficiency — Streamlining operations and ensuring quicker order fulfillment.
• 50% Reduction in Labor Costs — Automation reduced reliance on manual processes.
• 99.99% Accuracy — Ensuring near-perfect order picking and inventory management.
• Sustainability and Safety — A noise-free, low-carbon system that prioritizes environmental and operational safety.

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The Customer

• DHL is the world’s leading logistics company and a trusted name in supply chain operations. With a global network spanning over 220 countries and territories, DHL offers an expansive portfolio of services, including international express delivery, freight forwarding, e-commerce solutions, and industrial supply chain management.

The Challenge

• Operational scalability: Meeting the rapid demand fluctuations in e-commerce with consistent efficiency.
• Fulfillment complexity: Managing inbound and outbound logistics with speed and minimal errors.
• Customer expectations: Ensuring agility, accuracy, and resilience in the face of evolving market needs.

Our Solution

• RoboShuttle® tote-picking robot: This AMR (Autonomous Mobile Robot) autonomously retrieves totes containing ordered items and carries them to picking stations using its advanced fork arms.
• Collaborative robot arms: Working alongside the RoboShuttle®, these arms pick items from the tote, pack them, and prepare them for outbound delivery.
• Real-time performance monitoring: Dashboards display operational metrics, allowing decision-makers to track and analyze logistics performance in real-time.

The Geekplus impact

• Enhanced efficiency: The automated solution enables faster fulfillment cycles, scaling to meet high-volume e-commerce demands.
• Unmatched accuracy: By removing human error, the RoboShuttle® and robot-arm system achieves exceptional precision in logistics operations.
• Operational visibility: Real-time dashboards provide comprehensive insights into workflows, empowering stakeholders to make data-driven decisions.
• Future-ready logistics: The exhibit demonstrates an agile, modular approach to automation, offering a replicable model for logistics facilities worldwide.
  
  
  

“The Geek+ exhibit is the perfect showcase of how technologies such as AI, Computer Visioning, and Robotics are converging to provide greater value to our customers’ supply chains.”

YingChuan Huang, Innovation Manager at DHL’s Asia Pacific Innovation Center

The Customer

The Challenge

• High order complexity: Managing daily volumes exceeding 10,000 outbound items while fulfilling both wholesale and retail orders.
• Accuracy demands: Ensuring precise inventory handling and order fulfillment to meet customer expectations.
• Ergonomic issues: Alleviating the physical strain of manual tasks for warehouse staff.
• Scalability needs: Developing a flexible solution to handle increasing demand and operational complexity.

Our Solution

• High-capacity robotics: P-800 robots with a 1,000-kilogram payload work seamlessly across inbound and outbound operations.
• Enhanced speed and precision: Robots operate at a maximum speed of 2 m/s, ensuring rapid and accurate item movement.
• Optimized workflows: Intelligent algorithms improve inventory placement, reducing delays and maximizing efficiency.
• Improved ergonomics: Robots handle heavy lifting, creating a safer and more comfortable workspace for employees.
• Quick implementation: The system was fully operational in record time and integrated with existing workflows.
• ostering a safer and healthier work environment.

The Geekplus impact

• Operational excellence: Over 15 million units processed annually with accuracy and efficiency.
• Improved scalability: The flexible solution accommodates fluctuating demands with ease.
• Employee well-being: Safer conditions and reduced physical strain for warehouse staff.
• Energy efficiency: The ability to operate in low-light conditions reduced energy consumption significantly.
  
  
  

At CEVA, we define innovation as the implementation of new ideas with business impact. As a result, we are always looking for the best solutions for our clients, scanning the technology horizon alongside our partners. The Geek+ solution is a great fit for our operation in Grobbendonk, providing a more comfortable working environment for on-site employees, while at the same time handling a far greater order volume

Bart Beeks, Global Head of Contract Logistics at CEVA Logistics

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The Customer

DFI Retail Group is a leading retail enterprise in the Asia-Pacific region. Known for its commitment to quality and value, DFI operates numerous renowned brands offering top-tier retail experiences. Among them, Wellcome Supermarket stands out as one of the largest supermarket chains in Hong Kong, catering to millions of consumers with a wide range of products and services.

The Challenge

• Handling diverse inventory types: The warehouse needed to accommodate a mix of palletized storage and single-item picking, making efficient operations more complex.
• Minimizing manual errors: The traditional processes were prone to human errors, which could impact product availability and customer satisfaction.
• Space optimization: Maximizing storage space from floor to ceiling was critical to handle the growing inventory in a limited area.
  
  
  

Our Solution

• Pallet-to-Person Technology: This innovative system allows robots to bring pallets directly to station operators, making the pick-and-pack process faster and more reliable.
• Robots for Smart Operations: Over 30 Geek+ picking robots and four-way shuttles were deployed, revolutionizing inventory handling and movement.
• Space Utilization Optimization: By leveraging vertical storage capabilities, the solution maximized the use of floor-to-ceiling warehouse space.
  
  
  

The Geekplus impact

The implementation of Geek+ technology transformed Wellcome’s warehousing operations, delivering significant results:

• Enhanced efficiency: Operational efficiency increased by 2X, as robots streamlined picking and storage processes.
• Error reduction: The automation significantly minimized human errors, enhancing inventory accuracy and order fulfillment reliability.
• Space maximization: The intelligent design enabled the warehouse to fully utilize space, accommodating diverse inventory needs effectively.
• Safety improvements: Automation reduced the risks associated with manual labor, creating a safer workplace environment.
• Cost savings: By automating core processes, Wellcome achieved long-term cost reductions and operational sustainability.
  
  
  

“The collaboration with Geek+ reflects our commitment to leveraging innovative technologies that bring value to our customers. The deployment of intelligent solutions ensures our supply chain remains competitive and responsive to market dynamics.”

Linus Wong, Managing Director of Wellcome Supermarket

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The Customer

The Challenge

• E-commerce growth: Sustained increases in online shopping created a demand for faster and more efficient order fulfillment processes.
• Space optimization: Maximizing storage capacity was critical in a high-demand logistics environment.
• Operational efficiency: The need to meet increasing customer expectations for accuracy and agility.
• COVID-19 challenges: Ensuring compliance with social distancing protocols and minimizing reliance on manual labor.

Our Solution

• High-density storage: Custom storage racks and shelves enabled better space utilization by eliminating the need for aisles between parked shelves.
• AI-powered order fulfillment: Robots precisely located, tracked, and moved inventory, delivering items directly to pick-and-pack stations. This eliminated operator travel time, increasing productivity.
• Error reduction: Automated systems reduced manual handling, minimizing inventory count errors and improving picking accuracy.
• Enhanced flexibility: Scalable technology allowed operations to adapt seamlessly to fluctuating demand and business growth.
• Safety improvements: Automation and distancing protocols contributed to a safer working environment.

The Geekplus impact

• Improved efficiency: Enhanced speed and accuracy in order fulfillment, directly benefiting e-commerce and retail customers.
• Space optimization: High-density storage increased overall storage capacity, which supported business scaling.
• Operational cost savings: Reduced manual labor and minimized errors led to long-term cost savings.
• Business growth support: Flexible automation technology enabled GEODIS to meet rising customer demands without operational disruptions.
• Safe operations: Achieving workplace safety while adhering to social distancing guidelines during the ongoing pandemic.
  
  
  

“Our investments in this AI-driven automation system bring substantial value to our e-commerce and retail customers. These solutions deliver long-term cost savings, operational efficiencies, and enhanced flexibility, which are crucial in today’s fast-paced logistics environment.”

Onno Boots, Regional President & CEO of GEODIS Asia Pacific

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The Customer

• New Balance is an international sportswear and athletic goods brand renowned for its high-quality footwear and apparel.
• Kerry TJ Logistics, a trusted partner for leading global brands, specializes in supply chain solutions and logistics services.
• Their collaboration aimed to set a new standard for supply chain automation in the retail and sports industries.
  
  

The Challenge

• High order volume: Managing a mix of B2B and B2C orders required faster, more accurate fulfillment.
• Labor-intensive processes: Traditional manual picking methods increased operational costs and limited scalability.
• Sustainability demands: Reducing energy consumption and achieving green logistics goals were key priorities.
• Peak season logistics: Coping with demands during peak seasons posed additional operational challenges.
  
  

Our Solution

• Rapid deployment: The system was implemented and operational within six weeks, ensuring quick results.
• Efficient order handling: Robots accurately fulfilled both B2B and B2C orders, improving flexibility across channels.
• Intelligent optimization: AI-powered systems analyzed product heat maps for smarter inventory placement and faster picking.
• Sustainability features: Robots operated efficiently in low-light conditions, significantly reducing energy consumption.
• User-friendly design: Simple system operations minimized training time for warehouse staff and ensured seamless onboarding.
  
  

The Geekplus impact

• Enhanced productivity: Streamlined robotic operations achieved faster and more accurate order fulfillment.
• Sustainability success: Reduced carbon footprint and lower energy consumption aligned with New Balance’s green logistics goals.
• Improved flexibility: The robotic solution allowed New Balance to scale operations efficiently during peak seasons.
• Employee well-being: Automation reduced physical workloads for staff, fostering a safer and healthier work environment.
• Quick turnaround: Implementation in just six weeks demonstrated the viability of innovative technology for logistics transformation.
  
  

“Kerry TJ Logistics is committed to providing excellent services through smart logistics. We were impressed that it only took 2 weeks for hardware implementation. The fast implementation of Geek+'s robots has allowed us to promptly enhance our operational efficiency while maintaining high accuracy.”

Director of Business Planning, Kerry TJ Logistic

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The Customer

The Challenge

• Labor shortages: The impact of COVID-19 exacerbated challenges in maintaining a consistent workforce.
• E-commerce boom: Rapid growth in online shopping brought a surge in order volumes and complexity.
• Efficiency demands: Managing over 2,000 SKUs of cosmetic products while ensuring optimal storage and processing efficiency.
• Sustainability and customer needs: A need to improve both cost-savings and environmentally-friendly operations to remain competitive.

Our Solution

• Advanced robotics technology: Robots automatically bring goods to operators, simplifying workflows and enhancing speed and productivity.
• Dynamic optimization: Proprietary AI algorithms constantly arrange inventory based on factors like popularity and expiry dates.
• Enhanced storage utilization: Minimizing aisle space allowed the warehouse to significantly increase storage capacity.
• Peak accuracy: The solution delivers a near-perfect order fulfillment accuracy rate of 99.99%.
• Scalable design: Flexible systems accommodate rapidly changing SKUs and growing order volumes.

The Geekplus impact

• Unparalleled efficiency: Streamlined order fulfillment processes handle large volumes of e-commerce orders with impressive speed.
• Enhanced customer satisfaction: Improved accuracy and inventory handling translate into reliable and prompt deliveries.
• Cost-effective operations: Automation reduces labor requirements while offering significant cost-savings over manual processes.
• Sustainable warehousing: The upgraded warehouse setup aligns with Rhenus's vision of building a green and robust supply chain.
  
  
  

“Our goal is to provide the best and most innovative logistics service to cater to the rapid growth in e-commerce. Collaborating with Geek+ allowed us to achieve warehouse digitalization, enhance efficiency, and deliver long-term cost-savings for our customers.”

Cliff Xu, CEO of Rhenus Air & Ocean Greater China

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The Customer

Starbucks, a globally renowned coffeehouse chain, operates thousands of stores worldwide, offering millions of customers consistent quality and service each day. To maintain its position as an industry leader, Starbucks sought to optimize its supply chain to address increasing logistics demands and ensure operational excellence.

The Challenge

• Complex Store Distribution: Meeting the growing logistical needs across a vast network of locations.
• Operational Inefficiencies: Manual processes leading to bottlenecks in sorting, picking, and distribution.
• High Logistics Volume: Challenges in managing the scalability of operations during peak seasons.
• Data Integration: Necessity of a unified system to manage storage, picking, container handling, and distribution efficiently.

Our Solution

TTX, in collaboration with Geek+, deployed a cutting-edge system designed to transform Starbucks’ store distribution warehouses. Key features included:

• TTX WES and Geek+ PopPick Integration: A powerful combination of WES task scheduling and goods-to-person robotics for maximum automation.
• Advanced Robotics: Geek+ AGVs optimized picking and sorting processes, enhancing accuracy and speed.
• Intelligent Sorting: Automated systems integrated electronic labeling for seamless identification and sorting of goods.
• Container Management System: Streamlined operations ensured efficient use of containers and reduced manual oversight.
• Comprehensive Automation: Unified WMS, AGV picking, and sorting created a singular, intelligent, and cohesive supply chain.

The Geekplus impact

Starbucks realized significant measurable benefits from the integrated smart logistics system, including the following highlights:

• Improved Efficiency: Fully automated processes drastically reduced operational delays.
• Enhanced Accuracy: Robotics and electronic labeling minimized human error in picking and sorting.
• Scalability: The system handled increased logistics demands with ease, including peak volume periods.
• Optimized Task Scheduling: TTX WES ensured smooth and intelligent task workflows, boosting productivity.
• Future-Proofed Operations: The scalable, integrated solution positioned Starbucks to maintain its edge in a competitive market.

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The Customer

Lianhua Supermarket, established in 1991, is one of China's largest retail enterprises, known for its diverse business formats, including hypermarkets, supermarkets, and convenience stores. With a network spanning more than 100 cities across China, Lianhua serves as a powerhouse in the retail industry, offering a wide range of products and maintaining high standards of service.

The Challenge

Lianhua faced significant challenges as its extensive store network required more efficient supply chain operations:

• Surging Demand: With over 5,000 stores to supply, Lianhua struggled to meet growing order volumes during peak periods.
• Manual Limitations: Traditional storage methods and manual processes restricted throughput and efficiency, leading to bottlenecks.
• Storage Constraints: Limited space hindered inventory management, reducing capacity for a growing number of SKUs.
• Response Time: Meeting tight delivery windows across urban areas required faster and more precise operations.

Our Solution

Lianhua implemented a flexible and automated storage and retrieval system (ASRS) within its Smart Warehouse. This solution delivered an integrated, high-performance system, incorporating the following key features:

• Pallet-to-Person Technology: The ASRS utilized pallet-to-person systems to optimize vertical storage, creating over 2,000 to 900 pallet positions and doubling storage capacity to house 80,000 SKUs.
• Batch and Zone Picking Strategies: Advanced picking methods, including batch and zone picking, were employed to maximize throughput and operational efficiency.
• Dynamic Replenishment: During idle hours, the system replenished goods from storage to picking zones based on real-time store-specific orders, ensuring peak readiness.
• Seamless Automation with ASRS Robots: The ASRS robots worked alongside manual forklifts for streamlined operations, combining human expertise with automated precision to enhance accuracy and reduce workload.

The Geekplus impact

The implementation of the automated system brought measurable benefits to Lianhua’s operations:

• Enhanced Capacity: Storage space was expanded by 100%, enabling accommodation for more SKUs.
• Improved Productivity: Picking and replenishment efficiencies significantly increased, ensuring faster order fulfillment.
• Demand Preparedness: Real-time replenishment allowed Lianhua to efficiently handle peak loads and same-day delivery expectations.
• Integrated Operations: Robots worked in tandem with forklifts, improving accuracy and reducing the workload for employees.
• Future-Readiness: By leveraging automation, Lianhua achieved a scalable logistics model that supports ongoing growth and market demands.

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The Customer

myEnso, founded in 2016, is a trailblazing FMCG platform and online marketplace for food products. With 20,000 SKUs ranging from global brands to local producers, myEnso provides an extensive selection for customers while supporting regional startups and small-scale manufacturers. Committed to reshaping the grocery landscape in Germany, myEnso connects customers with food pioneers and ensures timely delivery of diverse product offerings.

The Challenge

myEnso faced several operational challenges that hindered its growing role in the German food market:

• Increasing Market Demands: Rising consumer reliance on online grocery shopping demanded faster and more accurate order fulfillment.
• Inventory Complexity: Managing 15,000 SKUs while accommodating fluctuating demand was becoming increasingly difficult.
• Labor Shortages: Widespread industry labor challenges made scaling operations and ensuring timely customer service difficult.
• Logistics Bottlenecks: Traditional methods failed to support the flexibility required to handle diverse producer and product types.

Our Solution

To modernize myEnso’s distribution center, Geek+ deployed its goods-to-person robotics solution, which included the following features:

• Autonomous Mobile Robots (AMRs): A fleet of 30 AMRs transported racks of ordered goods from storage zones to workstations, enabling efficient and accurate picking and putaway processes.
• Intelligent Inventory Management: Integrated AI software organized inventory based on real-time demand, ensuring optimal stock levels and faster picking.
• Seamless 24/7 Operations: Robots offered automatic self-charging capabilities to maintain uninterrupted productivity, even during peak periods.
• Scalable System: The solution was designed to accommodate a wide range of producers and product types, fostering inclusivity for small-scale vendors.
• Sustainable Integration: By streamlining operations, myEnso reduced waste and improved resource utilization across its supply chain.

The Geekplus impact

Implementing Geek+ robotics technology resulted in numerous measurable benefits for myEnso:

• Enhanced Efficiency: Automated picking and putaway processes significantly improved both speed and accuracy.
• Flexibility: The system enabled myEnso to handle a wide product mix and address fluctuating demand seamlessly.
• Improved Customer Experience: Faster fulfillment times led to higher customer satisfaction and loyalty.
• Support for Local Producers: By lowering logistical barriers, myEnso empowered smaller vendors to compete effectively in the market.
• Future Growth: The scalable solution positioned myEnso as a leader ready to meet growing online grocery trends.

"When analyzing different solutions, we were impressed with Geek+ long track record of bringing significant improvements to e-commerce players. We look forward to leveraging Geek+ smart robotics systems to improve the efficiency of our online supermarket and better serve our customers with a wider selection of products as well as faster deliveries. By allowing us to flexibly meet fluctuating demand, better handle a wider product mix, and mitigate against widespread labor shortages, it will enable us to, not only adapt and grow, but through better services, drive actual change." 

Norbert Hegmann, CEO of Enso e-Commerce GmbH

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The Customer

China Post is a leading logistics enterprise in China, known for its extensive delivery network and capacity to handle massive volumes of parcels daily. To maintain its competitive edge and support the rapid growth of e-commerce and express logistics, China Post sought innovative, scalable solutions to boost productivity and automation in its processing centers.

The Challenge

• The growing volume of parcels presented a significant challenge in terms of space, speed, and efficiency in sorting operations.
• High labor costs and reliance on manual processes limited scalability and efficiency.
• Intense logistics pressure during shopping festivals such as 618 and Double 11 required the ability to handle extreme peak demand efficiently.
• The need for a unified system that could simultaneously manage large and small parcels effectively.
  

Our Solution

Geek+ collaborated with China Post to design and implement a smart sorting system at the Wuhan Processing Center. Key elements of the solution included:

• Belt Sorting Robots: Geek+ deployed belt sorting robots tailored for express logistics and postal scenarios, capable of managing returns, order sorting, and package distribution.
• Modular Coordination: A three-dimensional modular design ensured seamless operations between automated systems across the facility.
• High-Volume Capacity: 320 robots were deployed, covering 5,000 square meters of operational space, enabling simultaneous sorting of large and small parcels.
• Smart Scheduling: Intelligent algorithms optimized robot dispatch, reduced congestion, and ensured smooth, efficient operations.
• Simplified Integration: The system was designed for quick deployment and required minimal maintenance.

The Geekplus impact

The implementation of Geek+'s AGV sorting technology delivered outstanding results for China Post:

• 60% Efficiency Improvement: Daily processing capacity reached over 600,000 parcels, meeting the demands of peak periods with ease.
• Enhanced Sorting Accuracy: High operational stability ensured a substantial reduction in sorting errors, enhancing customer satisfaction.
• Cost Reduction: Low-cost, easily maintained solutions minimized operational expenses.
• Streamlined Operations: Unified automation for large and small parcels ensured smooth handling and maximized facility throughput.
• Global Scalability: The system has been replicated successfully across other facilities, demonstrating its robustness and adaptability.

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