The Challenge 

In the fast-paced world of e-commerce, peak seasons such as Black Friday, Cyber Monday, and the holiday rush present both opportunities and challenges for retailers. Efficient order fulfillment becomes critical to capitalize on increased demand while maintaining customer satisfaction.

Our Solution

Recognizing this, THG Fulfil and Geekplus joined forces to develop a robust solution that would transform peak season operations into a seamless, scalable, and highly efficient process. This collaboration resulted in the creation of a "Peak Season Hero," a comprehensive strategy that leveraged advanced technology and expertise to navigate the complexities of high-volume order fulfillment.

The Geekplus impact

The Geekpus solution joins THG Fulfil’s already extensive warehouse automation solutions, which it leverages to serve the growing trend for late-night shopping by offering a 1 a.m. Next Day Delivery cut-off service for its brands including ESPA and LOOKFANTASTIC, alongside third-party clients. 

This innovative order fulfilment solution deployed has helped THG to increase efficiency and enhance customer satisfaction while at the same time enabling scalability and providing real-time data and analytics through an innovative software platform. The expansion of automation solutions now enables THG Fulfil to support category-agnostic items of any size through its automation solutions, pushing 95% of all units sold through a form of automation. 

About Partner

THG PLC is a vertically integrated, digital first consumer brands group that operates three distinct businesses in Beauty, Nutrition and Ingenuity, each scaled from the UK to hold global leading positions in their respective sectors.

THG Ingenuity provides cutting-edge ecommerce solutions for clients designed to accelerate brand growth. It comprises THG Commerce, a complete commerce solution with the highest performing technology platform in market THG Fulfil, a provider of world-class fulfilment engineered to improve customer retention, and THG Studios, an award-winning creative agency providing a range of services from campaigns and content creation to videography and photography. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.