The Customer

DFI Retail Group is a leading retail enterprise in the Asia-Pacific region. Known for its commitment to quality and value, DFI operates numerous renowned brands offering top-tier retail experiences. Among them, Wellcome Supermarket stands out as one of the largest supermarket chains in Hong Kong, catering to millions of consumers with a wide range of products and services.

The Challenge

• Handling diverse inventory types: The warehouse needed to accommodate a mix of palletized storage and single-item picking, making efficient operations more complex.
• Minimizing manual errors: The traditional processes were prone to human errors, which could impact product availability and customer satisfaction.
• Space optimization: Maximizing storage space from floor to ceiling was critical to handle the growing inventory in a limited area.
  
  
  

Our Solution

• Pallet-to-Person Technology: This innovative system allows robots to bring pallets directly to station operators, making the pick-and-pack process faster and more reliable.
• Robots for Smart Operations: Over 30 Geek+ picking robots and four-way shuttles were deployed, revolutionizing inventory handling and movement.
• Space Utilization Optimization: By leveraging vertical storage capabilities, the solution maximized the use of floor-to-ceiling warehouse space.
  
  
  

The Geekplus impact

The implementation of Geek+ technology transformed Wellcome’s warehousing operations, delivering significant results:

• Enhanced efficiency: Operational efficiency increased by 2X, as robots streamlined picking and storage processes.
• Error reduction: The automation significantly minimized human errors, enhancing inventory accuracy and order fulfillment reliability.
• Space maximization: The intelligent design enabled the warehouse to fully utilize space, accommodating diverse inventory needs effectively.
• Safety improvements: Automation reduced the risks associated with manual labor, creating a safer workplace environment.
• Cost savings: By automating core processes, Wellcome achieved long-term cost reductions and operational sustainability.
  
  
  

“We collaborated with Geek+ to establish the first Automated Smart Warehouse for Wellcome. Not only does it improve efficiency but it also saves us a substantial amount of space and cost.”

Michael Haas, Supply Chain Director of DFI Retail Group

Video