Feature Blogs
Case Studies
Geek+ and Dr.Max Transform Fulfillment with Tote-to-Person Robotics
The Customer
Dr.Max is the largest pharmacy network in Central and Eastern Europe, renowned for its expansive catalog of health and wellness products, including medication, cosmetics, and dietary supplements. With nearly 3,000 outlets and robust e-commerce capabilities, Dr.Max has become a trusted name for consumers seeking reliable and fast access to essential goods. Their new facility in Telgate, Italy is dedicated to e-commerce fulfillment, further extending their ability to deliver products to customers efficiently via home delivery or click-and-collect services.
The Challenge
Operating in a highly competitive and regulated industry, Dr.Max faced a series of escalating challenges:
- Rapid E-Commerce Growth: A 55% increase in online revenue in 2023 placed immense pressure on logistics operations.
- Expanding Product Portfolio: Handling a wide range of goods, including pharmaceutical items and cosmetics, required sophisticated inventory management.
- Faster Delivery Expectations: Meeting customer demands for quick home delivery and pharmacy pickups demanded operational agility.
- Scalability Needs: The growing number of orders required a solution that could adapt to increasing volumes seamlessly.
Our Solution
To address these challenges, Geek+ and SSI Schaefer implemented an advanced Tote-to-Person solution tailored to Dr.Max’s specific requirements. The key components of the solution included:
- 8-Meter-High Shuttle Robot: Facilitating vertical storage and maximizing warehouse space to accommodate a broad product portfolio.
- Fulfillment Robots: Supporting fast and accurate picking of items for efficient order processing.
- Integration with SSI Schaefer Components: Combining robotics with robust logistical infrastructure for a seamless and scalable system.
- Ergonomic Workstations and Intuitive Software: Creating an operator-friendly solution that enhances productivity while reducing physical strain on employees.
- Automated Processes: Including order picking, carton sealing, and shipment preparation for streamlined operations.
The Geekplus impact
The implementation of Geek+ Tote-to-Person technology provided Dr.Max with several measurable benefits:
- Enhanced Efficiency: Automation significantly reduced order processing time, ensuring rapid fulfillment.
- Space Optimization: The vertical storage system improved warehouse capacity without requiring additional physical space.
- Scalability: The flexible system allows for quick adjustments to meet seasonal peaks and growing e-commerce demands.
- Improved Employee Experience: Ergonomic and user-friendly design eased workloads and improved operational accuracy.
- Industry Leadership: The integration positioned Dr.Max as a front-runner in adopting cutting-edge logistics technologies within the pharmaceutical industry.
“Geek+’s mobile robots ensure quick and efficient order processing while providing ergonomic solutions for our employees. This implementation is a game-changer for us as we continue to grow.”
— Miguel Martins da Silva, Group Chief Supply Chain Officer, Dr.Max
Video
Geek+ and Comix Introduce the First Robot Fleet Solution in Enterprise Services
The Customer
Comix Group, founded in 1991, specializes in government and enterprise procurement services. With a global presence spanning over 120 countries and regions, Comix has excelled in delivering comprehensive solutions for enterprises.
The Challenge
- Limited storage capacity constrained by traditional warehouse setups.
- Rising operational demands, including the need to handle diverse product sizes and types.
- Manual inventory processes leading to inefficiencies and increased costs.
- High requirements for accuracy, speed, and safety in order fulfillment operations.
Our Solution
Geek+ implemented an intelligent solution tailored to address Comix's needs. Key features included:
- RoboShuttle® + P40 Robots — A highly flexible goods-to-person system optimized for dense storage and picking.
- Four-Way Shuttle Vehicles — Designed for intensive storage, making full use of vertical and horizontal space.
- Smart Tally System — Intelligent algorithms that automatically adjust inventory distribution and improve outbound order efficiency.
- Operator Safety Enhancements — Robots equipped to adjust to comfortable heights for picking, reducing operator fatigue and injury risks.
The Geekplus impact
The integration of Geek+'s innovative technologies delivered exceptional value to Comix:
- 40% Increase in Space Utilization — Maximizing the available warehouse area by leveraging innovative storage solutions.
- 200% Growth in Storage Capacity — Accommodating significantly more inventory within the same footprint.
- 50% Improvement in Picking Efficiency — Streamlining operations and ensuring quicker order fulfillment.
- 50% Reduction in Labor Costs — Automation reduced reliance on manual processes.
- 99.99% Accuracy — Ensuring near-perfect order picking and inventory management.
- Sustainability and Safety — A noise-free, low-carbon system that prioritizes environmental and operational safety.
Video
Revolutionizing Logistics: Geek+ and DHL's Warehouse of the Future
The Customer
- DHL is the world’s leading logistics company and a trusted name in supply chain operations. With a global network spanning over 220 countries and territories, DHL offers an expansive portfolio of services, including international express delivery, freight forwarding, e-commerce solutions, and industrial supply chain management.
The Challenge
- Operational scalability: Meeting the rapid demand fluctuations in e-commerce with consistent efficiency.
- Fulfillment complexity: Managing inbound and outbound logistics with speed and minimal errors.
- Customer expectations: Ensuring agility, accuracy, and resilience in the face of evolving market needs.
Our Solution
- RoboShuttle® tote-picking robot: This AMR (Autonomous Mobile Robot) autonomously retrieves totes containing ordered items and carries them to picking stations using its advanced fork arms.
- Collaborative robot arms: Working alongside the RoboShuttle®, these arms pick items from the tote, pack them, and prepare them for outbound delivery.
- Real-time performance monitoring: Dashboards display operational metrics, allowing decision-makers to track and analyze logistics performance in real-time.
The Geekplus impact
- Enhanced efficiency: The automated solution enables faster fulfillment cycles, scaling to meet high-volume e-commerce demands.
- Unmatched accuracy: By removing human error, the RoboShuttle® and robot-arm system achieves exceptional precision in logistics operations.
- Operational visibility: Real-time dashboards provide comprehensive insights into workflows, empowering stakeholders to make data-driven decisions.
- Future-ready logistics: The exhibit demonstrates an agile, modular approach to automation, offering a replicable model for logistics facilities worldwide.
“The Geek+ exhibit is the perfect showcase of how technologies such as AI, Computer Visioning, and Robotics are converging to provide greater value to our customers’ supply chains.”
YingChuan Huang, Innovation Manager at DHL’s Asia Pacific Innovation Center
Pharmaceuticals Company builds supply chain resilience with Tote-to-Person picking
About Customer
Founded in 1999 and headquartered in Wuhan, China, the company is responsible for the distribution of pharmaceutical formulation, TCM and herbs, medical devices, APIs, and more. With a broad domestic distribution network, the company is considered one of China’s leading pharmaceutical companies.
The challenge
- Labor-intensive operations and unsafe work environment
- Strict safety regulations due to COVID-19
- Need for more storage capacity
- Demand for highly accurate operations
Our Solution
- Eight tote-picking RS-2 robots were deployed on a 500 sqm storage area
- Installation of robot compatible shelving, including 3000 totes

The Geek+ impact
- Storage capacity improved by 200%
- Picking efficiency improved by 300%
- Picking accuracy improved by 99.99%
- Improved work environment compatible with current safety regulations
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Siemens Switchgear joins industry 4.0 with Geek+ Smart Factory
About Customer
Siemens Switchgear is a world-leading manufacturer of switchgear equipment.
The Challenge
- Low warehouse storage efficiency cannot meet regular storage demands
- Low picking efficiency and accuracy
- Labor-intensive operations in in the warehouse
- Inefficient quality inspection process
- Manual handling of heavy materials
Our Solution
- Smart Factory solution of integrated logistics robots
- Four-way shuttles
- P800 Goods-to-Person robots
- C200S Bin-to-Person robots
- heavy-load handling robot M1000s
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The Geek+ impact
- 2-3 x improved storage capacity
- 99.99% accurate operations
- 2.5 x storing efficiency
- Outbound collection process improved by 2.15 x
- 30% less manual labor
- More visibility across the production flow through integrated solutions
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