Geek+ and Dr.Max Streamline E-Commerce Operations with Robotics

The Customer

Dr.Max is a leading pharmaceutical retailer in Romania and Central Europe, managing an extensive portfolio of products ranging from over-the-counter (OTC) medicines to cosmetics and dietary supplements. Its e-commerce operations serve a growing customer base, consistently ranking among Romania’s top 10 websites in terms of unique visitors. With its commitment to quality and innovation, Dr.Max sought to elevate its logistics capabilities to meet surging online demand while ensuring precision in delivering medical goods that directly impact patient well-being.

The Challenge

Dr.Max faced several critical challenges in scaling its e-commerce distribution operations:

• High Order Volume: Managing a diverse inventory of over 25,000 SKUs and processing them efficiently to meet customer expectations.
• Demanding Accuracy Requirements: Achieving near-perfect order fulfillment was vital in delivering essential medical supplies to patients.
• Growth Pressures: Rapidly growing online sales and seasonal peaks necessitated a flexible solution capable of scaling operations seamlessly.
• Waste Management: Minimizing product waste caused by expired inventory further complicated the logistical complexities.

Our Solution

To address these challenges, Geek+ introduced its cutting-edge goods-to-person AMR technology to Dr.Max’s Bucharest warehouse. The solution included:

• Deployment of Nearly 100 AMRs: These robots work tirelessly around the clock, retrieving items from storage and delivering them to picking stations with exceptional efficiency.
• Enhanced Picking System: Geek+ AMRs optimized batch processing, minimizing the need for special orders while considering key factors like expiration dates to reduce inventory waste.
• Scalable Operations: The modular AMR system allows Dr.Max to easily add robots to accommodate seasonal peaks and long-term business growth.
• Advanced Algorithms and Software: Integrated intelligence prioritizes order consolidation, ensuring faster fulfillment while maintaining order accuracy above 99%.

The Geekplus impact

The partnership with Geek+ delivered significant value to Dr.Max’s operations, including:

• Improved Efficiency: The AMRs operate 24/7, ensuring rapid and reliable order processing to keep up with customer demand.
• Enhanced Storage Utilization: Optimized handling of SKUs increased the warehouse’s capacity, accommodating more products without requiring additional space.
• Unmatched Accuracy: Over 99% fulfillment accuracy reduced errors, ensuring timely and precise deliveries to patients.
• Scalability and Flexibility: The ability to expand the AMR fleet provided future-proofing against demand fluctuations.
• Sustainability Improvements: Efficient inventory management reduced product waste, supporting environmental goals.

“Geek+ technology has provided us with a clearer view of our processes and allowed us to meet our patients’ needs more effectively than ever before. Their solutions are a vital part of our logistics strategy as we continue to grow.”

Sorin David, Supply Chain Director, A&D Pharma - Dr.Max Group

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