On July 15, 2025, Geekplus became the first autonomous mobile robot (AMR) warehouse robotics company to list publicly, debuting on the main board of the Hong Kong Stock Exchange. This moment marks more than just a company milestone—it reflects broader validation for warehouse robotics and intelligent automation in the logistics sector.
This article looks back at how we got here, the significance of the IPO for our ecosystem, and what lies ahead for the global supply chain landscape.
A Mission That Started in 2015
Geekplus began with one goal in mind: to help transform warehouse operations through mobile robotics. At the time, logistics processes were increasingly complex, driven by fast-changing customer expectations and fragmented global supply chains.
Our founding team, a mix of robotics engineers and logistics practitioners, saw an opportunity to bring scalable automation to warehousing with solutions that could adapt to inventory variety, seasonal changes, and space constraints without requiring heavy infrastructure investment.
Over time, our portfolio expanded from a single picking robot to a full suite of warehouse automation solutions:
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Shelf-to-Person (STP): The most flexible solution for handling goods of all sizes and velocities, from slow movers to fast picks.
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Tote-to-Person (TTP): Optimized for vertical storage and retrieval of cartons and totes across multi-SKU environments.
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Pallet-to-Person (PTP): Pallet handling via four-way shuttle-based ASRS and picking from pallets & shelves in the same system.
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Intralogistics Modules: Fills the operational gaps by transporting, sorting, and transferring goods between zones and systems.
These systems were built on a unified software platform, enabling multi-robot orchestration and end-to-end integration with warehouse management systems.
Earning the World’s Trust
Since our early deployments, Geekplus has steadily grown its presence worldwide. Our systems are now active across more than 40 countries, helping companies in retail, 3PL, manufacturing, e-commerce, grocery, pharma, and beyond.
Along the way, we’ve worked with both multinationals and regional players, each with unique fulfillment challenges and operating conditions. This exposure helped us refine our technologies and gain insight into what customers expect: speed, flexibility, uptime, and support. Many of our partners adopted AMRs long before the technology became mainstream. The success of those early deployments played a key role in shifting industry perception from seeing robotics as a pilot tool to treating it as core infrastructure.
Ringing the IPO Bell
Going public was a long-considered step. The process involved internal readiness, external alignment, and broader industry timing.
Over the past several years, interest in warehouse automation has grown significantly. With demand rising and the ecosystem maturing, the time felt right to take this next step.
The IPO is not an endpoint. It’s an enabler, one that creates new opportunities to deepen trust with stakeholders, enhance transparency, and operate at a higher standard.
Why This Milestone Matters
While this listing is a milestone for our company, it also carries weight for the industry at large.
- Recognition for Warehouse Robotics Industry: This moment reflects growing consensus that automation is no longer experimental. Robotics has moved beyond trials and pilots into production environments, running 24/7 across global supply chains.
- Momentum for Innovation: Visibility and access to public markets may accelerate the pace of innovation, not just for us, but for the broader automation community. As interest grows, so too will competition, collaboration, and investment in the field.
- Confidence in Long-Term Value: Enterprises are looking for partners that can support automation journeys across regions and over time. Public-company governance and operational transparency can help give organizations the confidence to scale these efforts further.
- Inspiration for Entrepreneurs and Builders: The listing also serves as a signal to younger robotics firms and logistics startups: there is space for sustainable growth in this industry. Solving real customer problems, building resilient technology, and focusing on long-term value can create viable paths to scale.
What's Next
While it’s still early, there are several areas where this new phase may unlock potential:
- Product Innovation: There is more interest than ever in automation that can adapt to variable inventory, seasonal spikes, and multichannel fulfillment. Advancements in warehouse orchestration software, picking efficiency, cold chain performance, and multi-agent systems are all areas being explored more deeply across the industry.
- Ecosystem Collaboration: No automation provider operates in isolation. The road ahead could involve integration with more WMS vendors, conveyor and racking providers, and solution integrators to deliver unified systems for end customers.
- Channel Growth: In some regions, demand for automation is rising faster than direct deployment capacity. One natural evolution may be to work with more channel partners, value-added resellers, and regional integrators to support customer rollouts locally.
- Global Support and Talent: As adoption spreads, many customers will need access to fast, reliable service. There's growing interest in expanding support networks and knowledge hubs in key logistics markets especially as fulfillment becomes more time-sensitive and diversified.
Together, We Shape Tomorrow
The road to IPO was paved with vision, grit, and countless hours of execution. But the listing isn’t the destination, it’s a launchpad. We’re now equipped to reach more customers, deliver faster innovation, and reshape the future of fulfillment. But this is just the beginning.
The logistics world is evolving quickly. Warehouse automation will continue to play a bigger role in solving challenges around labor availability, order speed, storage density, and energy efficiency. At Geekplus, we’re proud to be part of that evolution and we’re committed to staying focused on what matters: building solutions that work, at scale, in the real world.
To our employees, clients, and partners: thank you. This milestone is yours, too. Together, we’re building the warehouse of tomorrow, today. And the best chapters are still ahead.
