The cold chain logistics industry is at a turning point; seamless logistics for temperature-sensitive cargoes are becoming more and more important with a growing demand for fresh products. Faced with rising consumer expectations for faster deliveries, stricter requirements for temperature control, and increasing operational complexities, companies are being challenged to innovate, adapt, and deliver.
For TAHUHU, a leading cold chain logistics provider, these challenges became an opportunity to evolve. Embracing automation as a solution, TAHUHU partnered with Geekplus, a global leader in smart logistics and warehouse automation, to reimagine their operations and set new standards for efficiency, safety, and scalability.
TAHUHU's journey highlights the growing need for transformation in cold chain logistics. Their success demonstrates that innovation is no longer an option—it is the key to thriving in an increasingly demanding industry.
Facing Industry Challenges: Why TAHUHU Embraced Automation
Cold chain logistics is one of the most demanding segments of the supply chain, as it requires maintaining strict temperature controls, ensuring product safety, and meeting tight delivery schedules. For TAHUHU, addressing these pain points was crucial:
- Labor Challenges: Managing complex and labor-intensive processes in extreme temperature environments was becoming increasingly difficult.
- Rising Demand: Growing consumer expectations for same-day and next-day deliveries required faster, more efficient workflows.
- Operational Precision: Ensuring the safety and quality of temperature-sensitive goods while reducing errors was a top priority.
To overcome these challenges, TAHUHU turned to automation. By integrating advanced robotics and solutions, they not only optimized their operations but also redefined how cold chain logistics can be managed in the future.
"The cold chain industry is evolving rapidly, and we knew it was time to evolve with it," said a TAHUHU representative. "Automation has helped us address our tough challenges while empowering us to deliver better, faster, and more reliably."
Survey Confirms Geekplus Impact with 100% Positive Feedback
Over the past two years, TAHUHU has not only pioneered the adoption of Geekplus innovative technologies but also redefined industry excellence by creating a replicable blueprint, setting a transformative standard for scalable success.
- As part of its commitment to excellence, Geekplus conducted a comprehensive feedback survey to evaluate its impact on TAHUHU’s operations. The results were overwhelmingly positive, with 100% of responses indicating satisfaction in four main areas. Out of the 68 evaluated criteria, TAHUHU marked 53 as "Achieved Expectation" and the remaining as “Noticeable Enhancement,” showcasing the transformative effect of Geekplus solutions on TAHUHU’s cold chain logistics.
Driving Excellence in Cold Chain Management
Cold chain logistics demands precision, efficiency, and strict temperature control to maintain product integrity. TAHUHU partnered with Geekplus to address these challenges, and the results have exceeded expectations:
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- - Operational Efficiency: Geekplus automation solutions have significantly increased throughput capacity and reduced lead times. Over 60% of warehouse manpower has been saved, enabling TAHUHU to reallocate human resources to more strategic tasks.
- - Storage Optimization: Automation has boosted cold storage capacity by 30%, maximizing warehouse space utilization and improving overall productivity.
- - 24/7 Operations: Geekplus solutions enable TAHUHU to operate continuously, meeting growing customer demands while ensuring timely deliveries.
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Achieving Strategic Objectives with Geekplus
The survey also revealed that Geekplus has directly contributed to achieving TAHUHU’s strategic objectives:
- - Cost Savings: Automation has reduced operational costs and energy consumption, aligning with TAHUHU’s energy sustainability goals.
- - Customer Satisfaction: Improved order accuracy, faster order fulfillment, and enhanced safety have increased customer retention and satisfaction.
- - Digital Transformation: Geekplus technology has enabled real-time performance tracking, predictive analytics, and seamless integration with TAHUHU’s existing systems.
- - Energy Efficiency: The energy-efficient design of Geekplus solutions supports TAHUHU’s sustainability initiatives while also reducing environmental impact.
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In their feedback, TAHUHU elaborated on the value of automation:
"Automation has allowed us to eliminate manual handling in extreme conditions, saving over 60% of manpower while increasing cargo throughput. Geekplus advanced technology enables us to operate 24/7, fulfilling customer demands without compromising on quality or efficiency." -
Advanced Technology for Cold Chain Excellence
TAHUHU’s cold chain operations now feature an array of Geekplus automation technologies, designed specifically for temperature-controlled environments, including:
- - Cold Store Autonomous Mobile Robots (AMRs): Efficiently navigating extreme-temperature environments, these robots handle goods without manual intervention.
- - Low-Temperature 4-Way Shuttle Trucks (AWS): Optimized for seamless movement of goods within temperature-controlled warehouses.
- - Automated Vertical Lifts and Goods-to-Person Stations: Enhancing picking speed and accuracy while significantly reducing handling times.
- - Temperature-Controlled Loading Docks: Ensuring products are safely and efficiently handled during loading and unloading operations.
From TAHUHU’s feedback, they shared:
"Our CSA (Cold Chain, System, Automation) solution, in partnership with Geekplus, has completely revolutionized the way we operate. From pick-up to warehousing, order management, transportation, and delivery, Geekplus ensures low-temperature preservation across all processes. Managing three temperature zones is no longer a challenge thanks to Geekplus seamless technology integration."
Maintaining Product Quality and Safety
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TAHUHU manages products across three distinct temperature zones—0 to 4°C, -18°C, and -25°C—ensuring optimal conditions for handling diverse goods such as frozen meat, ice cream, and fresh products. Geekplus solutions have simplified the complex temperature management process, reducing the risk of temperature fluctuations and contamination.
TAHUHU highlighted how Geekplus automation ensures optimal product safety and quality:
"Products are handled with care at every stage. Our solution includes advanced automation like 'goods-to-person' systems and robotic assistance, which maintain temperature consistency and prevent contamination. Whether it’s ice cream, fruits, or frozen meat, Geekplus helps us maintain the highest quality standards."
Looking Ahead
Following their successful implementation, TAHUHU is looking to expand their automation capabilities with Geekplus. Solutions like RoboShuttle, PopPick, and SkyCube are being explored to further enhance scalability and efficiency.
"We are open to expanding our Geekplus systems to support growth and meet evolving customer demands. The technology has proven scalable, innovative, and integral to our success," said a TAHUHU representative.
With proven success stories like TAHUHU, more companies are expected to adopt automation as they strive to meet evolving customer demands and navigate an increasingly competitive landscape.
TAHUHU also offered advice to other cold chain operators considering automation:
"When implementing automation, prioritize temperature compliance, seamless system integration, and customer satisfaction. Geekplus has been a game-changer for us, and we highly recommend it to others in the industry."
Driving the Future of Cold Chain Logistics
TAHUHU’s success is not an isolated case—it’s part of a larger shift in the cold chain logistics industry. As consumer demands grow and operational challenges mount, automation is emerging as a transformative solution.
TAHUHU and Geekplus have not only transformed their partnership but are also setting new standards in the cold chain logistics industry. Together, we have demonstrated how technology and automation can overcome the most complex challenges of temperature-controlled logistics.
Geekplus continues its commitment to creating innovative solutions for the logistics industry, helping businesses like TAHUHU achieve operational excellence, sustainability, and customer satisfaction. TAHUHU, in turn, is leading by example, showcasing how cold chain logistics can be reimagined with automation to ensure product safety, efficiency, and scalability.
As both companies look toward the future, their collaboration paves the way for further advancements in cold chain logistics, making it a benchmark for the industry.
About TAHUHU
TAHUHU is a premier cold chain logistics provider dedicated to maintaining the highest standards of temperature control, product safety, and operational efficiency. With a focus on innovation, TAHUHU ensures that temperature-sensitive products are stored and transported with precision and care.
About Geekplus
Geekplus is a global leader in mobile robotics technologies. We develop innovative robotics solutions for order fulfilment. More than 770 global industry leaders use our solutions to realize flexible, reliable, and highly efficient automation for warehouses and supply chain management.
For media inquiries, please contact:
Fish YU
Head of Marketing, APAC, Geekplus
