Delivering Luxury Fashion Fulfillment: Rhenus Enhances Efficiency with Geek+ PopPick

About Customer

Rhenus Logistics Group is a global logistics provider known for delivering customized, high-performance supply chain solutions across industries—including luxury fashion and apparel. As customer expectations rise, especially during peak seasons such as Christmas and Black Friday, Rhenus continues to invest in scalable, intelligent warehouse automation to ensure fast, accurate, and premium service.

Rhenus initially deployed the Geekplus Shelf-to-Person Picking solution, which significantly improved accuracy and efficiency. Building on this foundation, Rhenus has now implemented the Geekplus PopPick solution to achieve even higher throughput, better SKU flexibility, and future-proof scalability for its fashion fulfillment operations.

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The Challenge 

To support the growing demand from luxury apparel brands, Rhenus faced several operational pressures:

• Rising seasonal order spikes during Christmas, Black Friday, and major fashion events

• Diverse SKU handling needs, including flat-packed items, shoes, accessories, belts, and hanging garments

• Limited vertical space, requiring a compact yet high-density storage solution

• Need for plug-and-play scalability without redesigning the entire system

• Demand for accuracy to protect brand reputation and reduce returns in premium fashion

Rhenus needed a versatile, high-performance solution that could adapt quickly to changing order volumes while maintaining premium service standards.

Geek+ Solution

Rhenus deployed the advanced PopPick Shelf-to-Person solution, designed for higher throughput, SKU flexibility, and peak-season scalability.

• Dual-Mode PopPick Workstations
  Two containers are presented simultaneously, enabling faster order processing while maintaining 99.99% accuracy.
• Mixed Storage for Luxury Fashion
  PopPick supports both totes and hanging garments, allowing Rhenus to handle luxury dresses, tailored suits, shoes, accessories, and flat-packed items within one unified system.
• Plug-and-Play Scalability
  With 70 AMRs deployed, Rhenus can easily increase capacity during Christmas and Black Friday by adding robots—no redesign required.
  
• Smart, Space-Efficient Operations
  Geek+ algorithms maximize storage density and picking speed, even in limited vertical space, ensuring efficient, flexible, and future-proof operations.

Geek+ Impact

• Boosted throughput with dual-mode PopPick workstations

• 99.99% picking accuracy, critical for luxury fashion

• Seamless scalability for peak seasons like Christmas and Black Friday

• Flexible handling of diverse SKUs—from hanging garments to flat-packed items

• Optimized storage and operations with smart algorithms for limited vertical space

• Enhanced sustainability and digital capabilities, supporting Rhenus’s eco-friendly, paperless goals

PopPick enables Rhenus to deliver fast, reliable, and world-class fulfillment services to luxury apparel and fashion brands—strengthening their competitive edge during both everyday and peak-season operations.