The Customer
Starlinks is a prominent logistics and supply chain solutions provider based in Saudi Arabia. The rapid growth of e-commerce within the region saw online sales surge from 6% to 23% in recent years, pushing Starlinks to adapt to the market's evolving logistics requirements. Known for delivering innovative and efficient logistics services, Starlinks sought a robust automated solution to handle increasing order volumes while maintaining a high level of customer satisfaction.
The Challenge
Starlinks faced several operational hurdles as they sought to meet the demand of a booming e-commerce landscape:
- High Storage and Flexibility Needs: Managing an extensive catalog of SKUs while maintaining the ability to scale operations as demand fluctuated.
- Labor Challenges: Addressing recruitment and workforce constraints by designing a system that reduced dependency on manual labor.
- Order Processing Efficiency: Ensuring fast and accurate order handling to enhance the customer experience and maintain competitiveness.
Our Solution
To address these challenges, Starlinks partnered with Geek+ to implement a comprehensive automation solution comprising:
- Goods-to-Tote RoboShuttle: This system enabled double-deep storage, supporting 12 million items, and effectively managed extensive SKU requirements.
- Intelligent Sorting System: Using Geek+ proprietary algorithms and smart technologies, the solution streamlined the flow of goods from inbound to sorting and outbound operations.
- Ergonomic and User-Friendly Design: The system prioritized employee comfort and health, integrating ergonomic workflows and easy-to-navigate interfaces that required minimal training.
- Advanced Scheduling and Coordination: Multiple robots worked collaboratively to ensure seamless picking, sorting, and replenishment operations.
The Geekplus impact
The deployment of Geek+ solutions delivered significant value to Starlinks across key performance indicators:
- Scalable Storage: Double-deep storage capacity met peak demand requirements, housing up to 12 million items while maintaining quick access to high-mix SKUs.
- Improved Workforce Efficiency: With ergonomic design and simplified workflows, employees experienced a comfortable and productive working environment, reducing labor-intensive tasks.
- Enhanced Accuracy and Speed: Geek+ intelligent systems enabled rapid and precise order processing, ensuring customer satisfaction through timely deliveries.
- Operational Efficiency: Streamlined workflows maximized throughput while the intelligent sorting and picking systems minimized errors.
- Future Expansion Capability: The automation system provided the flexibility needed to meet future business growth and fluctuating market demands seamlessly.
" Our new solution comprises a pallet storage and handling storage system, a manual pick tower as well as a robotics solution allowing us to cater to a wide range of customer requirements and operations complemented by micro fulfilment centres distributed strategically across Saudi Arabia. Advanced automation and big data analytics enable us to better track and manage inventory, predict demand, and optimize routes for transportation thus helping us to increase efficiency, reduce operating costs and provide seamless services to our customers. We are committed to driving further innovation in the logistics and supply chain industry in the region and reducing lead time to e-commerce shoppers."
Salah Taha, Director of Operations at Starlinks
