THG Fulfil and Geekplus Unite to Create a Peak Season Hero

The Customer

• Leading pharmacy chain in Europe with 210+ locations in Italy.
• Expanded in 2023 with the acquisition of Neo Apotek SpA.
• Centralized services in 2024 with the 14,000 sqm automated warehouse in Telgate to strengthen omnichannel capabilities and e-commerce.
• Operates with over 20,000 employees, 3,000 pharmacies, and services across 17 European countries.

The Challenge

• Dr. Max aimed to redefine pharmacies with a clear, distinctive message while serving as a health reference point for local communities.
• Required an efficient solution for order fulfillment in warehouses in their huge network across Czech Republic, Romania, and Italy, including their 14,000 sqm warehouse in Telgate, Bergamo.

Our Solution

• Geek+ implemented Goods-to-Person solutions featuring:
• 8-meter-high RoboShuttle robots for vertical storage.
• P40 Fulfillment robots for fast, accurate picking.
• Manages 11,000+ units for e-commerce and retail.
• Collaboration with SSI Schaefer enabled quick system implementation and integration.The system supports e-commerce and retail deliveries for Italian clients and pharmacies.

The Geekplus impact

• Geekplus's flexible, reliable and scalable solutions help Dr. Max to manage market changes with ease and to achieve Business Objectives. 
• 3–4x efficiency improvement over manual operations.
• Achieved 99.99% accuracy in order fulfillment.
• Quick implementation completed within 1–3 months.
• Flexible, scalable solutions enable Dr. Max to easily adapt to market changes.