Case Studies New

Maersk Revolutionizes Supply Chain Operations with AGV Technology in HK

Written by Manas Medisetty | Jun 23, 2025 10:54:18 AM

The Customer

  • Maersk is a global leader in logistics and supply chain solutions, renowned for its commitment to excellence, innovation, and sustainability. With a network spanning over 130 countries, Maersk ensures seamless shipping and warehousing operations for millions of businesses globally.
  • As part of its strategic focus on innovation, Maersk leverages cutting-edge technology to optimize supply chain operations and meet evolving customer needs.

 

The Challenge

  • Inefficiencies in manual processes: Traditional pick-and-pack operations were time-consuming and resource-intensive, particularly during high-demand periods.
  • The need for accuracy: Ensuring error-free order fulfillment was critical to maintaining customer satisfaction.
  • Workforce strain during peak seasons: Seasonal spikes in demand placed significant pressure on manpower resources.

 

Our Solution

  • Enhanced speed and accuracy: The AGV system executed picking tasks faster than traditional methods while achieving 100% accuracy.
  • Labor optimization: By automating repetitive and labor-intensive tasks, AGVs significantly reduced dependence on manual labor, especially during peak demand periods.
  • Improved efficiency: The combination of automated parcel handling equipment and scanning technology streamlined the end-to-end process, creating a simplified and reliable system.


The Geekplus impact


  • Faster operations: The AGV system completed tasks at a speed significantly higher than manual pick-and-pack processes.
  • Error-free fulfillment: The automation achieved 100% picking accuracy, eliminating errors and enhancing customer satisfaction.
  • Manpower savings: During peak periods, the AGVs reduced the need for additional labor, ensuring smooth operations without added costs.
  • Scalability for growth: By introducing automation, Maersk empowered its distribution center to handle increased demand while setting the stage for broader innovation initiatives.



“With the increasing use of the new technology in our warehouse, we enter in a new era with a lot of potentials to optimize our operations. Comparing with the menu, pick and pack, the AGB enables us to perform the activities in the warehouse a lot better. ”

Caroline Wu, Managing Director, Greater China, Maersk