Maersk Revolutionizes Supply Chain Operations with AGV Technology in HK

2025.June.11
Case Study

Maersk_Group_Logo.svg

The Customer

  • Maersk is a global leader in logistics and supply chain solutions, renowned for its commitment to excellence, innovation, and sustainability. With a network spanning over 130 countries, Maersk ensures seamless shipping and warehousing operations for millions of businesses globally.
  • As part of its strategic focus on innovation, Maersk leverages cutting-edge technology to optimize supply chain operations and meet evolving customer needs.

The Challenge

  • Inefficiencies in manual processes: Traditional pick-and-pack operations were time-consuming and resource-intensive, particularly during high-demand periods.
  • The need for accuracy: Ensuring error-free order fulfillment was critical to maintaining customer satisfaction.
  • Workforce strain during peak seasons: Seasonal spikes in demand placed significant pressure on manpower resources.

Our Solution

  • Enhanced speed and accuracy: The AGV system executed picking tasks faster than traditional methods while achieving 100% accuracy.
  • Labor optimization: By automating repetitive and labor-intensive tasks, AGVs significantly reduced dependence on manual labor, especially during peak demand periods.
  • Improved efficiency: The combination of automated parcel handling equipment and scanning technology streamlined the end-to-end process, creating a simplified and reliable system.

The Geekplus impact


  • Faster operations: The AGV system completed tasks at a speed significantly higher than manual pick-and-pack processes.
  • Error-free fulfillment: The automation achieved 100% picking accuracy, eliminating errors and enhancing customer satisfaction.
  • Manpower savings: During peak periods, the AGVs reduced the need for additional labor, ensuring smooth operations without added costs.
  • Scalability for growth: By introducing automation, Maersk empowered its distribution center to handle increased demand while setting the stage for broader innovation initiatives.

β€œWith the increasing use of the new technology in our warehouse, we enter in a new era with a lot of potentials to optimize our operations. Comparing with the menu, pick and pack, the AGB enables us to perform the activities in the warehouse a lot better. ”

Caroline Wu, Managing Director, Greater China, Maersk