The Customer
PChome is Taiwan’s premier e-commerce company, renowned as the first platform in the country to offer 24-hour fast delivery. Founded over two decades ago, PChome has consistently innovated to cater to the shopping needs of millions of customers across Taiwan. With a mission to provide timely, reliable, and sustainable services, PChome continues to lead the industry through technology-driven advancements in logistics and customer experience.
The Challenge
PChome operated in one of the most competitive e-commerce markets, facing several critical challenges:
- Meeting Next-Day Delivery Standards: The rapid growth of online shopping increased the pressure to meet its 24-hour delivery promise to millions of customers.
- Manual Inefficiencies: Pre-automation systems required workers to walk to shelves for picking orders, resulting in time-consuming processes and diminished productivity.
- Scalability Gaps: Seasonal and peak sales periods required scalable solutions to prevent bottlenecks and delays in operations.
- Sustainability Goals: PChome sought a greener logistics model to align with its “green shopping” initiative and reduce the energy footprint of warehouse operations.
To address these challenges, PChome needed an innovative logistics solution designed to improve efficiency, accuracy, and scalability while minimizing environmental impact.
Our Solution
PChome partnered with Geek+ to implement a large-scale robotics automation solution in its 45,000-square-meter multi-level LinKou A7 Smart Logistics Park. Core elements of the solution included:
- Hundreds of AMR Robots: Geek+ deployed a robust fleet of Autonomous Mobile Robots (AMRs), capable of operating around the clock. These robots transported goods from storage to workstations, streamlining operations and eliminating unnecessary manual movement.
- Pallet and Tote Automation Systems: Geek+ introduced both pallet-based and tote-based shuttle systems. These intelligent systems delivered goods directly to pickers using the “goods-to-person” method, significantly reducing walking time for staff.
- Sustainability Integration: The robotics’ ability to operate in a lights-off warehouse reduced energy consumption by eliminating the need for artificial lighting during operations, aligning with PChome’s sustainability efforts.
- Seamless Scalability: The solution was designed to accommodate growing demand, enabling PChome to handle peak sales volumes efficiently, including the capacity to process 200,000 daily orders during high-demand
The Geekplus impact
The deployment of Geek+ robotics in the LinKou A7 Smart Logistics Park yielded remarkable outcomes:
- Efficiency Tripled: Picking efficiency increased by 3X as robots minimized walking time and streamlined the picking process. This enabled faster order processing and on-time fulfillment of PChome’s 24-hour delivery promise.
- Enhanced Productivity: The warehouse’s daily order capacity doubled post-automation, ensuring seamless operations even during peak periods.
- Environmental Benefits: Thanks to automated, lights-off warehouse operations, energy usage was significantly reduced, reinforcing PChome’s commitment to green logistics principles.
- Improved Employee Workspace: Workers experienced reduced physical strain, as heavy lifting and walking were replaced by robot-assisted operations, creating a safer and more ergonomic environment.
“The deployment of Geek+ robots has revolutionized our logistics capabilities, transforming inefficiencies into strengths. With this partnership, we’re able to keep pace with the evolving demands of e-commerce while adhering to our sustainability mission.”
Ms. YuShan Zhang, CEO of PChome
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