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Geek+ and Hunkemöller Redefine Warehouse Efficiency with Robotics on a Mezzanine

2025.June.25
Case Study

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The Customer

Hunkemöller is a global leader in the lingerie and retail industry, with an extensive presence across Europe. Known for its stylish products and customer-centric approach, the brand has consistently embraced innovation to improve operations. The Almere warehouse in the Netherlands serves as a critical hub for fulfilling orders efficiently while maintaining the high service standards that Hunkemöller’s customers expect.

 

The Challenge

To meet the growing demands of e-commerce while managing space limitations, Hunkemöller faced several challenges, including:

  • Space Constraints: A need to utilize the full vertical height of their warehouse efficiently.
  • Demanding Order Fulfillment: The pressure to streamline and scale operations due to increasing order volumes.
  • Maximizing Automation Potential: A requirement for a solution that integrates technology seamlessly while adhering to sustainability goals.



Our Solution

Hunkemöller partnered with Geek+ to implement a forward-thinking warehouse automation system that addressed these challenges head-on:

  • Fleet of 160 Geek+ Robots: Equipped with advanced features, these AMRs optimized movement and storage on the mezzanine floor.
  • 8.6-Meter-High Mezzanine: The innovative installation leveraged vertical space, proving that AMRs can operate efficiently at impressive heights.
  • Order Picking Optimization: Enhanced speed and precision in item retrieval ensured faster and more accurate processing.
  • Smart Storage Utilization: The solution prioritized smarter storage organization, reducing wasted space and increasing productivity.
  • Sustainable Infrastructure: Built on a sustainable mezzanine floor, provided by Anera B.V., aligning with Hunkemöller’s environmental responsibility goals.



The Geekplus impact

By integrating Geek+’s robotics technology, Hunkemöller realized significant benefits, including:

  • Higher Efficiency: Streamlined order picking processes boosted operational speed and accuracy.
  • Space Maximization: The automated solution unlocked previously underutilized vertical warehouse space.
  • Scalability: The modular system enables adjustments to accommodate seasonal demand increases.
  • Customer-Centric Outcomes: Enhanced fulfillment operations ensured better customer satisfaction and loyalty.
  • Sustainability: The mezzanine installation underscored Hunkemöller’s commitment to eco-friendly practices.

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