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Geek+ and DFI Retail Group Revolutionize Warehousing for Wellcome Supermarket

2025.June.12
Case Study

wellcome-supermarket6361.logowik.com

The Customer

DFI Retail Group is a leading retail enterprise in the Asia-Pacific region. Known for its commitment to quality and value, DFI operates numerous renowned brands offering top-tier retail experiences. Among them, Wellcome Supermarket stands out as one of the largest supermarket chains in Hong Kong, catering to millions of consumers with a wide range of products and services.

The Challenge

  • Handling diverse inventory types: The warehouse needed to accommodate a mix of palletized storage and single-item picking, making efficient operations more complex.
  • Minimizing manual errors: The traditional processes were prone to human errors, which could impact product availability and customer satisfaction.
  • Space optimization: Maximizing storage space from floor to ceiling was critical to handle the growing inventory in a limited area.


Our Solution

  • Pallet-to-Person Technology: This innovative system allows robots to bring pallets directly to station operators, making the pick-and-pack process faster and more reliable.
  • Robots for Smart Operations: Over 30 Geek+ picking robots and four-way shuttles were deployed, revolutionizing inventory handling and movement.
  • Space Utilization Optimization: By leveraging vertical storage capabilities, the solution maximized the use of floor-to-ceiling warehouse space.


The Geekplus impact

The implementation of Geek+ technology transformed Wellcome’s warehousing operations, delivering significant results:

  • Enhanced efficiency: Operational efficiency increased by 2X, as robots streamlined picking and storage processes.
  • Error reduction: The automation significantly minimized human errors, enhancing inventory accuracy and order fulfillment reliability.
  • Space maximization: The intelligent design enabled the warehouse to fully utilize space, accommodating diverse inventory needs effectively.
  • Safety improvements: Automation reduced the risks associated with manual labor, creating a safer workplace environment.
  • Cost savings: By automating core processes, Wellcome achieved long-term cost reductions and operational sustainability.


“The collaboration with Geek+ reflects our commitment to leveraging innovative technologies that bring value to our customers. The deployment of intelligent solutions ensures our supply chain remains competitive and responsive to market dynamics.”

Linus Wong, Managing Director of Wellcome Supermarket