In the e-commerce and retail business, speed, precision, and scalability are critical to staying competitive. That’s why Flavour Warehouse, the company behind global e-liquid brand Vampire Vape, took a bold leap to future-proof its operations. With a presence in over 80 countries and a growing global footprint, they needed a fulfilment system that could grow with them. The solution? The flagship robotic picking system from Geek+, powered by the Shelf-To-Person P800 autonomous mobile robots.
Flavour Warehouse is best known for its innovation. But as demand grew, so did the pressure on its manual warehouse processes. According to the company’s Group Technology Director, David Steele:
“Our success made it harder to maintain speed and consistency. We needed a solution that could keep up — not just now, but as we scale further.”
The leadership team began by closely analysing KPIs like fulfilment hours, cycle times, and accuracy rates, which revealed a critical insight: traditional picking couldn’t keep pace with growth. That’s when robotics emerged as the key to unlocking scalable performance.
After evaluating several vendors, Flavour Warehouse selected Geek+ because of our proven track records and several projects in Europe. Our P800 solution stood out for its modular design, scalability, and strong UK support network.
“Geek+ had a solid global track record and the flexibility we needed. Their system integrates seamlessly and grows with us.”, according to David.
With Geek+, Flavour Warehouse had the confidence to push into uncharted territory — robotics was still relatively novel in UK fulfilment at the time.
So, implementing the new system wasn’t without its challenges. From designing warehouse layouts to integrating with existing processes, Flavour Warehouse’s team faced a steep learning curve. But thanks to a strong partnership with Geek+ and an internal team willing to adapt, the project progressed smoothly.
“We knew that Flavour Warehouse’s team would have a lot to learn, but we wanted to give the right support. Once the team saw how the system worked, it clicked — fast.”, says Simon Houghton, Sales Director for UK at Geek+.
Initial staff concerns quickly gave way to enthusiasm as the robots proved themselves to be helpers. Employees appreciated reduced physical strain and more streamlined workflows.
Since launching the Geek+ system, the warehouse has seen a significant improvement in operational performance:
They can now react to spikes in demand, launch new products quickly, and maintain service levels under pressure. “That agility is a real competitive advantage.”, according to David.
Before automation, the warehouse operated with a fully manual picking system — functional, but difficult to scale. Today, Flavour Warehouse runs a tech-enabled, agile operation ready for global expansion. Some of the benefits have been a strong ROI, reduce returns rates, improve customer delivery times, and the rich operational insights unlocked by the system. Data management and analysis has helped the business identify new optimisation opportunities and inspired a broader cultural shift toward innovation.
So, it’s not just a warehouse upgrade — it’s changed how we think across departments. The partnership between Flavour Warehouse and Geek+ is more than a tech upgrade — it’s a blueprint for smart, scalable growth. By embracing robotics early, the company has secured not just operational efficiency, but a powerful state of mind and an increasingly competitive market.
Are you ready to future-proof your warehouse operations? Let’s talk automation! For more information, contact sales@geekplus.com or visit www.geekplus.com.
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