August 2025 – Riyadh, Saudi Arabia – Starlinks, a global logistics technology leader, has strengthened its long-term automation strategy with the successful completion of its first large-scale robotics deployment in partnership with Geekplus. The project, driven by surging fulfilment demand in the region, builds on Starlinks’ commitment to operational excellence through its Solutions division’s Design–Build–Operate–Transfer (DBOT) model.
The Riyadh distribution centre now operates with a fully integrated Geekplus RoboShuttle8 system alongside advanced sorting solutions. Designed for high-density, high-throughput operations, RoboShuttle8 combines flexible Tote-to-Person automation with vertical storage capabilities of up to 12 metres unlocking capacity and efficiency without the complexity or capital costs of fixed infrastructure.
Since the beginning of the deployment, the system has delivered measurable operational gains. Which has achieved:
These results reflect Starlinks’ selective approach to optimising automation performance, with goods and stowing strategies carefully chosen to maximise output.
"Our DBOT model means we own the full lifecycle, from design to operation, ensuring that automation isn’t just deployed, but truly embedded into our customers’ success stories," said Makrem Kadachi, Managing Director of Solutions and UAE at Starlinks. "This partnership with Geekplus shows how we combine operational expertise with best-in-class technology to deliver sustainable, scalable performance gains."
The RoboShuttle’s hybrid AMR design allows it to operate seamlessly across multiple storage heights, combining the adaptability of mobile robotics with the space efficiency of traditional AS/RS systems. Its modular architecture also enabled the smooth integration of a sorting solution into the existing picking workflow critical for e-commerce operations where order patterns and volumes shift rapidly.
“The success of this project highlights the strength of our RoboShuttle solution for the e-commerce sector,” said Wayne Tai, Sales Director for the MENA region at Geekplus. “It offers the agility and scalability that fulfilment operations need to achieve same-day delivery, particularly in fast-growing markets like the Middle East.”
With phase one complete, Starlinks and Geekplus are set to deepen their automation partnership, focusing on further operational gains and reinforcing their shared vision of shaping the future of tech-enabled logistics in the region.
About Geekplus
Geekplus is a global leader in mobile robotics technologies. We develop innovative robotics solutions for order fulfilment. More than 800 global industry leaders use our solutions to realize flexible, reliable, and highly efficient automation for warehouses and supply chain management.
About Starlinks
Starlinks is a leading supply chain solutions business, providing high-quality end-to-end supply chain management and operations across Saudi Arabia and the GCC. Our core capabilities are Omni Channel fulfillment services and end-to-end transportation services.
Media Contact
Andrés Espuelas
andres.espuelas@geekplus.com
Marketing Manager EMEA