Melbourne, Australia – November 14, 2025 – Geekplus, a global leader in automation solutions for the supply chain sector, is excited to announce its strategic partnership with Shiperoo, an innovative Australian omnichannel retail fulfillment and returns management startup. This collaboration aims to transform the logistics landscape by leveraging advanced robotic technology and algorithms to enhance operational efficiency and sustainability for retailers.
Addressing Retail Challenges
As e-commerce continues to surge across Australia and New Zealand, retailers face mounting challenges related to fulfillment and returns management. Shiperoo was founded in late 2023 to address these challenges by streamlining processes and providing innovative recommerce solutions. “Our mission is to empower retailers to overcome operational bottlenecks and improve their bottom lines,” said Nishan Wijemanne, Co-Founder of Shiperoo.
In just one year, Shiperoo has successfully established two fulfillment sites in Melbourne, utilizing different Geekplus solutions to enhance their operational capabilities. By integrating Geekplus cutting-edge automation technologies, including the Shelf-to-Person PopPick System and the Tote-to-Person System, Shiperoo is poised to significantly enhance order picking efficiency and reduce fulfillment times across its facilities.
(Staff picking items in front of the PopPick workstation)
Driving Innovation Through Automation
The partnership will see the implementation of the Shelf-to-Person system at one of Shiperoo's Melbourne fulfillment centers, where it will increase picking speeds by up to 50%. Meanwhile, the Tote-to-Person system will be deployed at a second Melbourne site, further optimizing their logistics operations.
“Partnering with Shiperoo allows us to bring exceptional automation solutions to the forefront of the Australian logistics market,” stated Lit Fung, Managing Director of Geek+. “Our advanced systems not only streamline operations but also drive innovation within the sector. By integrating robotics and algorithms, we empower retailers as well as third-party logistics companies to respond swiftly to market demands while maintaining high efficiency.”
Future Growth and Global Expansion
Looking ahead, Shiperoo aims to expand its presence into the UK, EU, and US markets, providing Australian and New Zealand brands with opportunities for international growth. This expansion will further enrich the retail landscape as both companies continue to innovate and adapt to evolving market trends.
As Geekplus and Shiperoo move forward together, their focus on automation, sustainability, and customer-centric solutions positions them as leaders in the logistics sector. This partnership exemplifies the commitment to empowering retailers to scale and thrive in a rapidly changing market.
(Geekplus RoboShuttle)
About Shiperoo
We’re Shiperoo, built for great partnerships and a dream come true for retailers seeking an elevated supply chain strategy.
Our fully-automated multichannel fulfilment and returns management model enables next-day, ready-to-ship processes and efficient end-to-end returns management.