Amsterdam, July 22 – Geekplus, the global leader in warehouse robotics, is proud to announce the successful deployment of its order fulfillment automation at Hunkemöller’s distribution center in the Netherlands. The retailer chose the company’s Shelf-To-Person solution to meet increasing demand and uphold its commitment to delivering excellence to customers.
The cutting-edge warehouse in Almere now features more than 150 P800 robots, 30 picking stations, 738 racks and 4 putaway stations. Designed to enhance picking efficiency, storage density, and throughput, the solution supports Hunkemöller’s dynamic inventory needs across more than 750 stores worldwide and a rapidly growing ecommerce service.
“We needed a scalable, intelligent automation solution that could support our fast-paced business and expanding product range,” said Nick Gresham CFO at Hunkemöller. “Geekplus stood out with their proven expertise in retail logistics and innovative, flexible order fulfilment solutions.”
The mobile robots, deployed on a custom-built 4608 sqm mezzanine developed by Anera, bring entire shelves directly to the employees—minimizing walking time and maximizing efficiency. Ideal for high-SKU fashion operations, the system enables fast, accurate order fulfillment while supporting Hunkemöller’s retail growth and digital-first strategy.
This project is a cornerstone of Hunkemöller’s digital expansion strategy, enhancing its ability to serve customers through a personalized, data-driven and efficiency approach. It also aligns closely with the brand’s purpose-driven message: “Creating moments that matter, together.” By streamlining logistics with robotics, Hunkemöller is ensuring every customer interaction—from purchase to delivery—is a seamless and empowering experience.
“We are proud to support Hunkemöller, one of Europe’s leading fashion retailers, in building a future-ready distribution center” said Yiliang Dong, Sales Director for West Europe at Geekplus.
The collaboration underscores the Geekplus’ growing presence in the retail sector and the Benelux region, where operational agility, fulfillment speed, and customer satisfaction are mission-critical. With the robotics system, Hunkemöller is well equipped to continue scaling its logistics operations and delivering on its brand promise—across every channel.
About Geekplus
Geekplus is a global leader in mobile robotics technologies. We develop innovative robotics solutions for order fulfilment. More than 800 global industry leaders use our solutions to realize flexible, reliable, and highly efficient automation for warehouses and supply chain management.
About Hunkemoller
Hunkemöller is one of Europe’s leading lingerie brands, with more than 750 stores in 20 countries, both inside and outside Europe. Founded in Amsterdam in 1886, the company has grown into a pan-European omnichannel lingerie brand that aims to be there for women in every mood, moment, and life stage. At Hunkemöller, women and their wishes and expectations are at the heart of everything—from products and store experiences to innovations. The company aims to inspire women to be their strongest, most authentic selves with premium products at an accessible price.
Hunkemöller has been delivering perfectly fitting, stylish, and high-quality bodywear (including bras, underwear, nightwear, swimwear, and matching accessories) for decades, combining style and comfort for every moment. As a lingerie expert, Hunkemöller places personal advice and guidance at the forefront, ensuring every woman finds the perfect bra suited to her life stage and needs.
Media Contact
Andrés Espuelas
andres.espuelas@geekplus.com
Marketing Manager EMEA