September, 8, 2025 – Ede (Netherlands) – Geekplus, the global leader in mobile robotics solutions, has expanded its partnership with the AS Watson Group, the largest health and beauty retailer in the world, by deploying an extensive order fulfillment solution project in the Benelux.
This deployment is AS Watson’s first mobile order fulfillment robot project in the Netherlands to support Dutch retailers Kruidvat and Trekpleister .
The Kruidvat and Trekpleister e-commerce distribution center is a three-floor warehouse, handling goods in different levels, and Geekplus robots operate on the top mezzanine of the warehouse. AS Watson Health & Beauty Benelux turned to Geekplus to increase efficiency, handling with peak time and improve customer experience.
“Our efficiency in this part of the operation has basically doubled”, says Yvette Heijwegen, Supply Chain Director at AS Watson Health and Beauty Benelux. “With the Geekplus robots being fully operational, we can now process twice the amount of orders. By eliminating the most physically challenging and repetitive parts of working in our warehouse, we have improved the quality of work, which is really important in a competitive labor market. Another huge benefit is that our 105 ‘new colleagues’ – we call them the Geeks- are really popular amongst their human colleagues; everyone wants to work with them. By implementing the Geekplus workforce, AS Watson has made another great leap into the future, strengthening our position as an innovative, leading O+O retailer in health and beauty.”
“We’re proud to partner with AS Watson and to keep growing in the Benelux, one of our most important regions” said Yujia Liu, Sales Manager at Geekplus. “With this deployment, they have not only achieved better storage utilization for their wide array of products, but also increased picking efficiency.”
About Geekplus
Geekplus is a global leader in mobile robotics technologies. We develop innovative robotics solutions for order fulfilment. More than 800 global industry leaders use our solutions to realize flexible, reliable, and highly efficient automation for warehouses and supply chain management.
About Kruidvat
Kruidvat has more than 1,250 stores in the Netherlands, and Belgium is market leader in the health & beauty market with over 25,000 employees. Kruidvat fulfills its motto "Constantly surprising, always a good deal" by offering a wide choice from an affordable, varied and high-quality range of health & beauty products, supplemented with an extensive and surprising range of products. www.kruidvat.nl/www.kruidvat.be
Media Contact
Andrés Espuelas
andres.espuelas@geekplus.com
Marketing Manager EMEA