Case Studies New

Starbucks and Geek+ Transform Distribution with Smart Supply Chain Solutions

Written by Manas Medisetty | Jun 23, 2025 10:52:12 AM

The Customer

Starbucks, a globally renowned coffeehouse chain, operates thousands of stores worldwide, offering millions of customers consistent quality and service each day. To maintain its position as an industry leader, Starbucks sought to optimize its supply chain to address increasing logistics demands and ensure operational excellence.


The Challenge

  • Complex Store Distribution: Meeting the growing logistical needs across a vast network of locations.
  • Operational Inefficiencies: Manual processes leading to bottlenecks in sorting, picking, and distribution.
  • High Logistics Volume: Challenges in managing the scalability of operations during peak seasons.
  • Data Integration: Necessity of a unified system to manage storage, picking, container handling, and distribution efficiently.



Our Solution

TTX, in collaboration with Geek+, deployed a cutting-edge system designed to transform Starbucks’ store distribution warehouses. Key features included:

  • TTX WES and Geek+ PopPick Integration: A powerful combination of WES task scheduling and goods-to-person robotics for maximum automation.
  • Advanced Robotics: Geek+ AGVs optimized picking and sorting processes, enhancing accuracy and speed.
  • Intelligent Sorting: Automated systems integrated electronic labeling for seamless identification and sorting of goods.
  • Container Management System: Streamlined operations ensured efficient use of containers and reduced manual oversight.
  • Comprehensive Automation: Unified WMS, AGV picking, and sorting created a singular, intelligent, and cohesive supply chain.



The Geekplus impact


Starbucks realized significant measurable benefits from the integrated smart logistics system, including the following highlights:

  • Improved Efficiency: Fully automated processes drastically reduced operational delays.
  • Enhanced Accuracy: Robotics and electronic labeling minimized human error in picking and sorting.
  • Scalability: The system handled increased logistics demands with ease, including peak volume periods.
  • Optimized Task Scheduling: TTX WES ensured smooth and intelligent task workflows, boosting productivity.
  • Future-Proofed Operations: The scalable, integrated solution positioned Starbucks to maintain its edge in a competitive market.


 

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