Case Studies New

Rollship and Geek+ Transform E-Commerce Order Fulfillment in Hong Kong

Written by Manas Medisetty | Jun 23, 2025 10:54:25 AM

The Customer

Rollship, backed by Chun Sing, has over 20 years of experience managing logistics for the e-commerce sector. Known for its customer-first approach, Rollship specializes in addressing the unique complexities of online retail. Seeking to enhance their operational capabilities, Rollship collaborated with Geek+ to revolutionize their order fulfillment processes in Hong Kong.

 

The Challenge

  • E-Commerce Industry Pressure: Rising demand for faster and more accurate order fulfillment necessitated smarter operations.
  • High-Volume Order Management: Handling an increasing number of SKUs demanded a solution to sustain capacity without compromising speed.
  • Limited Integration: The need for seamless integration with existing warehouse management systems (WMS) and enterprise resource planning (ERP) platforms.
  • Scalability and Seasonal Fluctuations: A logistics partner capable of adapting to changing order volumes and seasonal surges.

 

Our Solution

Geek+ implemented a range of advanced solutions to address Rollship's challenges:

  • PopPick Goods-to-Person Solution: Mobile robotics paired with moveable shelves to enhance picking efficiency, enabling quick fulfillment of orders.
  • Four-Way Shuttle System: A high-density storage solution for managing an extensive SKU variety while maximizing warehouse capacity.
  • RoboShuttle Tote-to-Person System: Optimized vertical storage and retrieval capabilities, improving throughput and accuracy.
  • Seamless Integration: Geek+ software integrated with WMS, ERP, and MES systems, ensuring efficiency without overhauling existing infrastructure.
  • Scalability and Flexibility: Systems designed to handle fluctuations in demand, with quick adaptability to seasonal peaks like holidays or major campaigns.

 


The Geekplus impact

The collaboration resulted in substantial value for Rollship:

  • Enhanced Fulfillment Accuracy: Advanced robotics reduced picking errors, ensuring higher customer satisfaction.
  • Optimized Space Utilization: High-density storage improved facility use, accommodating more inventory efficiently.
  • Significant Efficiency Gain: Automation streamlined operations, boosting order processing speeds and reducing bottlenecks.
  • Adaptability for Growth: The scalable system allowed Rollship to confidently expand its operations in line with market demand.
  • Integration with Existing Operations: A smooth transition with compatible systems preserved business continuity during

 

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