Case Studies New

NEXT and Geek+: Transforming Retail Operations with Autonomous Robotics

Written by Manas Medisetty | Jun 23, 2025 10:49:15 AM

The Customer

NEXT is a leading UK retailer specializing in clothing, footwear, and home products. With over 700 stores, including 500 in the UK and around 200 across Europe, Asia, and the Middle East, NEXT serves millions of customers annually. A member of the FTSE 100 index, the publicly traded company is recognized for its innovative approach to e-commerce and customer-focused retail solutions.

 

The Challenge

The fashion industry often experiences dynamic demand cycles and NEXT faced several key operational challenges in keeping up with growing customer expectations:

  • Demand Volatility: Customer orders surged unpredictably, creating strain on supply chain operations.
  • Manual Process Limitations: Traditional workflows delayed order handling and fulfillment, making it challenging to maintain operational efficiency.
  • Delivery Speed Requirements: Rapid same-day and next-day fulfillment became critical during high-demand periods such as sales and promotions.
  • Scalability: NEXT required a flexible and future-proof system to efficiently handle growing business demands.



Our Solution

Geek+ deployed a comprehensive robotics solution tailored to NEXT’s operational needs, including the following components:

  • Fleet of 250 AMR Robots: The robots enabled seamless automated workflows, managing sorting and picking operations with maximum precision and efficiency.
  • Sorting and Picking Automation: Integrated sorting and picking systems streamlined the entire order fulfillment process, from inventory handling to delivery preparation.
  • Advanced Robotics Technology: Real-time AI-driven algorithms optimized operations, streamlining inventory placement and retrieval to reduce delays.
  • Scalable Design: The system was designed to adapt to NEXT’s evolving needs, allowing for seamless expansion during peak demand or future business growth.


The Geekplus impact

NEXT experienced substantial benefits following the integration of Geek+ AMR robots and automated systems:

  • Enhanced Productivity: Warehouse operations saw a 2x boost in efficiency compared to previous manual processes.
  • High Order Volumes: NEXT successfully processed over 16,000 products daily, meeting customer demands reliably.
  • Same-Day Fulfillment: Automation supported rapid and accurate deliveries, even during peak sales periods.
  • Seamless Scalability: The flexible architecture enabled NEXT to manage growing inventory volumes and future-proof its warehouse operations for continued expansion.

 

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