Geek+ and Brilliance BMW: Advancing Automotive Manufacturing through Smart Logistics Collaboration

The Customer

Brilliance BMW Automotive Ltd., established in May 2003, is a joint venture between BMW Group and Brilliance Automotive Group Holdings. The company handles research and development, purchasing, production, sales, and after-sales services for BMW-brand automobiles in China. Brilliance BMW focuses on high-quality development and sustainability, aiming to become a provider of premium personal mobility services while driving sustainable practices across China's automotive value chain.

The Challenge

• Increasing complexity and variety of automotive components (SKUs)

• Difficulties in inventory management for small and medium-sized parts

• Need for efficient, secure, and stable picking processes

• Complex logistics environment requiring advanced, high-performance solutions

Our Solution

To address these challenges, Brilliance BMW implemented Geek+'s standard "goods-to-person" picking solution, an AI-driven system designed to optimize logistics operations and improve overall efficiency.

• P800R Picking Robots — These robots were deployed to optimize the picking process in the general assembly workshop, specifically for F-koli (small parts) logistics areas.
• Advanced Software Integration — Seamless integration with Brilliance BMW’s warehouse management system enabled real-time inventory tracking, precise order fulfillment, and data-driven decision-making.
• Comprehensive Staff Training — Geek+ provided thorough training programs to ensure that staff could safely and efficiently operate the new automated systems.
• Scalability and Flexibility — The solution was designed to be scalable, allowing Brilliance BMW to expand or adapt the system as production volumes or SKU complexity grows.

The Geekplus impact

The implementation of Geek+'s innovative logistics solution delivered impressive results for Brilliance BMW:

• 400% Increase in Picking Efficiency — Streamlined operations drastically improved productivity and minimized internal workflows' bottlenecks.
• 64% Reduction in Labor Costs — Automation reduced manual tasks, freeing up human resources for higher-value activities.
• 99.99% Picking Accuracy — With the help of AI and robotics, nearly error-free picking processes were achieved, boosting inventory reliability.
• Energy Optimization — A significant reduction in overall energy consumption contributed to Brilliance BMW's sustainability goals.
• System-Wide Integration — The digitalized solution ensured full connectivity and synchronization across all logistics links, enhancing operational transparency and control.

“This project is an important step in BMW Brilliance’s move towards smart manufacturing and digital factories, and a key milestone in our logistics transformation! I like to call it ‘collaborative innovation.’ We worked closely with Geek+ to develop an efficient and flexible smart logistics solution, which not only realized the integration and coherence of the warehouse management system, but also provided us with more flexible and faster solutions for future upgrades and renovations, setting a model of a people-oriented sustainable green factory for the industry.” 

Ralf Schieder, vice president of BBA Strategy and Logistics

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