Geek+ and Kerry TJ Logistics Empower New Balance with Advanced Warehousing Automation

The Customer

• New Balance is an international sportswear and athletic goods brand renowned for its high-quality footwear and apparel.
• Kerry TJ Logistics, a trusted partner for leading global brands, specializes in supply chain solutions and logistics services.
• Their collaboration aimed to set a new standard for supply chain automation in the retail and sports industries.
  
  

The Challenge

• High order volume: Managing a mix of B2B and B2C orders required faster, more accurate fulfillment.
• Labor-intensive processes: Traditional manual picking methods increased operational costs and limited scalability.
• Sustainability demands: Reducing energy consumption and achieving green logistics goals were key priorities.
• Peak season logistics: Coping with demands during peak seasons posed additional operational challenges.
  
  

Our Solution

• Rapid deployment: The system was implemented and operational within six weeks, ensuring quick results.
• Efficient order handling: Robots accurately fulfilled both B2B and B2C orders, improving flexibility across channels.
• Intelligent optimization: AI-powered systems analyzed product heat maps for smarter inventory placement and faster picking.
• Sustainability features: Robots operated efficiently in low-light conditions, significantly reducing energy consumption.
• User-friendly design: Simple system operations minimized training time for warehouse staff and ensured seamless onboarding.
  
  

The Geekplus impact

• Enhanced productivity: Streamlined robotic operations achieved faster and more accurate order fulfillment.
• Sustainability success: Reduced carbon footprint and lower energy consumption aligned with New Balance’s green logistics goals.
• Improved flexibility: The robotic solution allowed New Balance to scale operations efficiently during peak seasons.
• Employee well-being: Automation reduced physical workloads for staff, fostering a safer and healthier work environment.
• Quick turnaround: Implementation in just six weeks demonstrated the viability of innovative technology for logistics transformation.
  
  

“Kerry TJ Logistics is committed to providing excellent services through smart logistics. We were impressed that it only took 2 weeks for hardware implementation. The fast implementation of Geek+'s robots has allowed us to promptly enhance our operational efficiency while maintaining high accuracy.”

Director of Business Planning, Kerry TJ Logistic

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