ASDA launches UK's first national sortation project
60 Geek+ S20C robots were deployed on a sorting area of 360 sqm in Asda’s cross-docking facility.
The challenge
- More customers shopping online, followed by surges in forward and reversed volume
- Boost Asda’s toyou e-commerce service to better serve customers
- Respond to fluctuating order volumes without having to invest in additional warehouse space.


The Geek+ impact
- Increase capacity while still working within the existing facility
- Sort up to 2000 parcels / hour
- 99,99% sorting accuracy
- Respond to rapid changes in forward and reversed order volume
- Provide excellent service under peak periods

This solution has won the Supply Chain Excellence Innovation Award 2021

We’re pleased to be one of the first retailers in the UK to pioneer the Geek+ S20C robots in our National Sortation Centre working in collaboration with partners at Geek+ and AMH. The robots work alongside our colleagues, enabling us to drive greater efficiencies at times of peak demand, which have helped to boost the number of parcels we’re now able to sort through our Asda toyou service

No.1 Global AMR market share for 3 consecutive years*
Geek+ is a global technology company leading the intelligent logistics revolution. We apply advanced robotics and AI technologies to realize flexible, reliable, and highly efficient solutions for warehouses and supply chain management. Geek+ is trusted by over 500 global industry leaders and has been recognized as the world leader in autonomous mobile robots. Founded in 2015, Geek+ has over 1500 employees, with offices in Germany, the United Kingdom, the United States, Japan, South Korea, Mainland China, Hong Kong SAR, and Singapore.
*Source: Interact Analysis
Creating value through smart logistics




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