Handling Critical Supply Chain Challenges in the Pharmaceutical industry with Goods-to-person solutions

 

About the customer

Pharmaceutical industry 

With over 25 years of experience in the local market, A&D Pharma is one of the largest pharmaceutical groups in Europe, offering pharmaceutical retail and drug distribution services, with a turnover of over 1 billion euros in 2021 and over 5000 employees.

A&D Pharma has two business lines, both of strategic importance: A drug distribution line and a pharmaceutical retail line.

Dr.Max logo

Project challenges

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The challenge posed by the growth of e-commerce businesses in recent years, as well as the demand of peak season. 

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Delivering products with a very strict best-before date in a faster and more accurate way. Customers need products from outbound operations to be shipped with the correct best-before date (Expiry date)

 

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Geek+ impact

99.99% accuracy in packet classification

The warehouse supports more than 25,000 SKUs per month

96 P500 robots working 24/7

One of the most important e-commerce platforms in Romania

Fulfill consumer demand

with our flexible and scalable robots

The Geek+ solution

  • Dr. Max's distribution center in Bucharest (Romania) is operating currently with 96 P500 picking robots. The area in which the Geek+ goods-to-person solutions operate is 3,200 m2, out of a total warehouse area of 4,830 m2.
  • Dr. Max is able to handle more than 25,000 SKUs per month thanks to Geek+'s warehouse automation. With 99.99% accuracy, Dr. Max is able to handle 180 - 190 lines/hour during peak seasons.
  • Dr. Max has become a gamechanger in the pharmaceutical industry by implementing these solutions. It has become one of the most powerful e-commerce players in Romania and has established a new way of shopping in pharmacies with a concept called Hyper Pharmacies.
David_Sorin

As part of our group’s development strategy, we continue to make long term investments in the logistics infrastructure in order to respond efficiently to the needs of our patients. The technology provided by our partner Geek+ allows us to have a more accurate overview of our work processes. We are glad to have Geek+ as our trustworthy partner.”

David Sorin
Supply Chain Director at A&D Pharma - Dr.Max Group
Brian Lee 234x192

Dr.Max is a key player in the pharmaceutical industry across central and eastern Europe, and we are very pleased to support them. The past couple years have driven home how important access to medical supplies is, and we are very proud that Geek+ technology is able to make such a direct impact on people’s quality of life.”

Brian Lee
Managing Director of Europe at Geek+

The robots behind the success

p robot

Learn how our robots can improve your current operations


  • Review case studies from relevant industries. 

  • Customize deployment operations.

  • Robots have a wide range of operations and capabilities.

  • Learn how our software and algorithms work

 

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